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Fidelity at about the same time estimated the value to be down 65% from its purchase price. In October 2023, the company estimated its value at about $19 billion, down about 55% from the purchase price one year earlier.

In July 2023, Musk announced that Twitter would be rebranded to X and that the bird logo would be retired. Linda Yaccarino succeeded Musk as CEO on June 5, 2023, with Musk remaining as Chairman and CTO. Since the acquisition, the platform has been criticized for facilitating an increase in hate speech. In October 2022, billionaire Elon Musk acquired Twitter for US$44 billion, gaining control of the platform and becoming CEO. As of October 2023, Twitter is the 5th most-visited website in the world with 23.6% of its traffic coming from the United States followed by Japan at 15.94% and the United Kingdom at 5.57% according to data provided by Similarweb. In 2020, it was estimated that approximately 48 million accounts (15% of all accounts) were not genuine people. In practice, the vast majority of tweets are produced by a minority of users. By the start of 2019, Twitter had more than 330 million monthly active users. In 2013, it was one of the world's ten most-visited websites.

By 2012, more than 100 million users produced 340 million tweets a day, and the service handled an average of 1.6 billion search queries per day. Its parent company, Twitter, Inc., was based in San Francisco, California and had more than 25 offices around the world. Twitter was created in March 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. Although the service was renamed to 'X', its primary website address remains as of November 2023, with the x.com domain name redirecting to that address. Posting information to the site is often referred to as tweeting, retweeting and quote tweeting.

Registered users can also leave Community Notes to add context to posts by other registered users. Users can also ' like', repost, quote repost, comment on posts, direct message, video and audio call, bookmark, join lists and communities, and join public Spaces with other registered users. On X, registered users can post text, images and videos.

X, formerly called Twitter, is an online social media and social networking service operated by the American company X Corp., the successor of Twitter, Inc.

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